Making a product is one thing, but getting people to see, like, and buy your product is a whole other story. If you want people to buy your product, you must use the power of commercials. But making a commercial takes several elements put together. Here are a few things you’d want to consider if you want your commercial to be memorable.
1. Storyline
Story-telling often focuses on a memorable character. Successful marketing stories have a character people remember such as a family having dinner together, a cat talking to a dog or an office girl with wind-tossed hair taking an elevator. In fact, some characters become so ingrained in U.S. culture that they even develop their own fan base and T-shirts when done right.
2. Representation
Make sure that what your commercial is what you want the consumer to perceive your product. Try to really focus on your product and your brand so that the viewer will know just what they are signing up for.
3. Humor
Having pleasant visuals can really help generate a good audience impact, but there is a point where between being artsy can be synonymous to too all over the place. Adding humor or an emotional factor can help persuade a person but you must remain objective with what you really want to show.
4. Sounds
Commercials are heavily dependent on the sound that consumers will remember. The emotion viewers feel while watching a commercial directly relates to how effectively they remember the product. Different sounds connote different meanings, leading the consumer to associate the commercial and the product it advertises with a variety of corresponding feelings. It’s not enough to see a delicious looking steak to convince a consumer, but by hearing it sizzling on a grill, that triggers craving! This power of sound creates a sense of reality for the viewer.
5. Voice Talent
Many businesses looking to produce television advertisements don’t realize just how convenient and affordable TV voice overs are. ProVoiceUSA is 100% focused on voice talent. Our voice talent has more than a decade of experience producing voice-overs for commercials, as well as radio sweepers and audio files for messaging systems. With our digital recording studio, we can record your message clearly and quickly deliver the audio files to you. To find out more about our commercial voice talent, contact us today!
