Branding Through Voice Over Talent

You may quickly recognize a brand by the company’s logo or the visual of a spokesperson holding the product up on TV. The same goes with an effective voice over. If you want to build your brand, you must have a voice that will speak for you.

Familiar Voice Builds Brands

Hearing the same voice for every commercial or radio snippet helps to build branding and familiarity. And having someone who will speak for your brand and sounds trustworthy makes your brand marketing better. Ads with voice overs score higher on credibility because they appear to convey fresh information, relevance, and persuasion. A professional voice over artist can greatly improve your brand recognition when used effectively.

Leave a Lasting Impression

Your brand’s voice, which you use in your online marketing videos, TV & radio spots, and even your phone prompts, is a key factor in making your brand memorable. Whenever your customers hear that distinct voice, they feel at home. So, if your company wants to leave a lasting impression on consumers, you need to ensure that you have a strong brand voice.

Have the Pros Do It

ProVoiceUSA.com has produced professional voice overs for more than 10 years, giving us extensive experience to work on each of our new projects. We will work directly with you to quickly produce professional sounding voice overs that will make your brand memorable. Call us today so we can discuss the details of your project and begin working on it as soon as you are ready.

Why Good Voice Talent is Essential for E-Learning

We always follow the voice we trust. Take the voice-over on the New York subway that says “stay clear of the closing doors.” This is an example of an authoritative voice that subway passengers trust and think credible.

Voice Perception

Our perceptions of a voice could either persuade or dissuade us from making decisions. In e-learning, an authoritative voice makes us believe and trust that the instructional material is valuable and useful in learning the concepts we need for a particular course.

Good Voice, More Listeners

Voice-over artists take on the role of a character, just like any actor. This is also true to e-learning videos. Voice-over actors convey complex concepts and encourage more students to enroll in a course. So it’s best to get a pro voice-over recorded first, and then you can create an online video to supplement your materials.

Roster of Talent

For your online modules, you can choose from loads of voice-over artists here. We specialize in voiceover for e-learning, such as training videos, tutorials, safety training, technical instruction, and others. We can provide a range of voice styles for your audio training course. Listen to our voice-over demos or contact us now to request a sample of a voice you can trust.

5 Tips on Making a Memorable Commercial

Making a product is one thing, but getting people to see, like, and buy your product is a whole other story. If you want people to buy your product, you must use the power of commercials. But making a commercial takes several elements put together. Her are a few things you’d want to consider if you want your commercial to be memorable.

1. Storyline

Story-telling often focuses around a memorable character. Successful marketing stories have a character people remember such as a family having dinner together, a cat talking to a dog, or an office girl with wind tossed hair taking an elevator. In fact, some characters become so ingrained in U.S. culture that they even develop their own fan base and T-shirts when done right.

2. Representation

Make sure that what your commercial is what you want the consumer to perceive about your product. Try to really focus on your product and your brand so that the viewer will know just what they are signing up for.

3. Humor

Having pleasant visuals can really help generate a good audience impact, but there is a point where between being artsy can be synonymous to too all over the place. Adding humor or an emotional factor can help persuade a person but you must remain objective with what you really want to show.

4. Sounds

Commercials are heavily dependent on sound that consumers will remember. The emotion viewers feel while watching a commercial directly relates to how effectively they remember the product. Different sounds connote different meanings, leading the consumer to associate the commercial and the product it advertises with a variety of corresponding feelings. It’s not enough to see a delicious looking steak to convince a consumer, but by hearing it sizzling on a grill, that triggers craving! This power of sound creates a sense of reality for the viewer.

5. Voice Talent

Many businesses looking to produce television advertisements don’t realize just how convenient and affordable TV voice overs are. ProVoiceUSA is 100% focused on voice talent. Our voice talent has more than a decade of experience producing voice-overs for commercials, as well as radio sweepers and audio files for messaging systems. With our digital recording studio, we can record your message clearly and quickly deliver the audio files to you. To find out more about our commercial voice talent, contact us today!