Professional Television Voice Overs
Choosing the right tone and style for a TV voice over is a matter of identifying the objective of the commercial, its target audience and what that audience is most likely to respond to. Broadly speaking, there are three approaches a television commercial can take: informational, promotional and evocative.
TV Voice Over Styles
An informational approach is a form of soft sell, which doesn’t make explicit claims about the merits of a particular product or service, but instead uses calm, measured voice overs to explain its features and guide the audience to make their own (favorable) conclusions.
TV ads using a promotional approach will, generally speaking, use performing talent that specializes in a medium-sell or hard-sell approach. The medium sell requires a casual, accessible and energetic tone that isn’t overpowering, but still creates a strong impression. Hard sells tend to be very high energy, bombarding the viewer with substantial claims about the merits of the service or product being promoted.
Evocative TV voice overs are the least common form, but uniquely effective in their own right. This approach to advertising takes neither a directly informational nor a directly promotional approach, instead drawing implied parallels between positive images and the subject of the commercial. Vocal talent specializing in this style is well-versed in the art of creating sweeping, evocative tones.
Based near Los Angeles, California, ProVoiceUSA produces TV voice overs in addition to narration for radio and online video ads, corporate communications, telephone systems, software presentations and more.
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October 19, 2024Wow! ProVoice exceeded all my expectations. The voiceovers are spot-on, capturing the perfect attitude, intonation, and energy. Their professionalism shines through every aspect of the production. I've experimented with AI... Read More
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August 19, 2024We've been a customer of ProVoice for a few years now and always impressed with the quality, speed, and pricing. The ease of the process is better than any I've... Read More
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August 19, 2024 -
I couldn't be happier with ProVoice's quick and easy process! We received a finished product in under two hours! Affordable and professional.
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June 20, 2024Great service and super-fast turnaround. Will definitely use again.
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June 4, 2024Always amazed at how Chris works and the quality of what he delivers. I've used his services for several years now and every.single.time he's ultra-responsive, communicates well and provides me... Read More
Andy H
May 21, 2024 -
Spot was perfect!
Gabe Johnson
February 2, 2024Had a wonderful experience with ProVoice! Their turnaround was within hours of the same day! I am so happy with the results.
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January 31, 2024Great company! Chris was easy to work with and extremely professional. Turnaround times were incredibly fast. Will definitely be using them again in the future!
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August 7, 2023 -
Very quick and affordable! Certainly worth investing!
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Lasertouch MD
March 19, 2023 -
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March 19, 2023Prompt and Professional!
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February 10, 2023