Professional Television Voice Overs

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Professional Television Voice Overs

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Choosing the right tone and style for a TV voice over is a matter of identifying the objective of the commercial, its target audience and what that audience is most likely to respond to. Broadly speaking, there are three approaches a television commercial can take: informational, promotional and evocative.

TV Voice Over Styles

An informational approach is a form of soft sell, which doesn’t make explicit claims about the merits of a particular product or service, but instead uses calm, measured voice overs to explain its features and guide the audience to make their own (favorable) conclusions.

TV ads using a promotional approach will, generally speaking, use performing talent that specializes in a medium-sell or hard-sell approach. The medium sell requires a casual, accessible and energetic tone that isn’t overpowering, but still creates a strong impression. Hard sells tend to be very high energy, bombarding the viewer with substantial claims about the merits of the service or product being promoted.

Evocative TV voice overs are the least common form, but uniquely effective in their own right. This approach to advertising takes neither a directly informational nor a directly promotional approach, instead drawing implied parallels between positive images and the subject of the commercial. Vocal talent specializing in this style is well-versed in the art of creating sweeping, evocative tones.

Based near Los Angeles, California, ProVoiceUSA produces TV voice overs in addition to narration for radio and online video ads, corporate communications, telephone systems, software presentations and more.

“…A full-service studio, ProVoiceUSA has won a leading reputation for delivering a quality final product quickly and at a fair price..”

  • I was recommended ProVoice by a coworker a few years ago. I have been nothing but impressed with the level of professionalism and quality on every project I have worked... Read More

    Tony VanDenEinde Avatar Tony VanDenEinde
    March 31, 2023

    Very reasonable price, very fast production, excellent quality. Able to make adjustments without difficulty. Would recommend.

    George Garcia Avatar George Garcia
    February 10, 2023

    I've used ProVoiceUSA several times over the years for different projects and each time the finished project exceeded expectations. I highly recommend this company.

    Bryon Roth Avatar Bryon Roth
    December 16, 2022

  • Chris was a pleasure to deal with. Professional and immediately responsive. The work sounded great and the turn around time was unbelievably fast. We had what we needed in just... Read More

    Bill Greenberg Avatar Bill Greenberg
    November 23, 2022

    What a wonderful professional service! I love our provoice recording! Thank you guys so much, its even better than imagined! 🤩

    Laser Touch MD Avatar Laser Touch MD
    August 26, 2022

    What a pleasure is to work with Chris, so professional, quick turnaround and great communication. My recording sounds very professional and with great quality. Very happy with my product.

    Henry Hoffman Avatar Henry Hoffman
    August 15, 2022

  • My friend, would you like a review the size of a Webster Dictionary or just a few words? LOL I couldn't be more happy to see my vision come to... Read More

    Bishop James Moore Avatar Bishop James Moore
    July 23, 2022

    One of the best money we spent to quickly improve our customer experience. The fast service made it one of the best buying experiences we have had.

    Skylar Schone Avatar Skylar Schone
    July 20, 2022

    Found them online and dropped them an email with the script. I had the Voice Over back in an hour with multiple takes. Fast service and very reasonable rates can't... Read More

    Rex Summerfield Avatar Rex Summerfield
    July 6, 2022

  • Chris and his staff are fantastic! I have used this company several times in the past and they are very professional, lightening fast, and do such an excellent job. I... Read More

    Dr. Tammy Atkinson Avatar Dr. Tammy Atkinson
    June 29, 2022

    I've been using ProVoice since 2013, and they never disappoint! Highly recommended.

    Shahab Zargari Avatar Shahab Zargari
    June 13, 2022

    Company was super responsive, and made the entire process very quick and easy. As a busy executive, I don't have time for a lot of fluff and delays. This company... Read More

    Kristen B Avatar Kristen B
    June 8, 2022

  • Quick communication, beyond fast (received finished product in under an hour), and great prices for services.

    Ashley Hunt Avatar Ashley Hunt
    April 19, 2022

    Chris was Great! So fast and efficient, no games. Great price and a good voice. My On-Hold message sounds better than ever. Thanks Chris. I'm... Read More

    Robert Forchetti Avatar Robert Forchetti
    January 18, 2022

    Working with ProVoice was super easy. After sending an email to them, we had a two new phone messages created by them before the end of the day. These messages... Read More

    Matthew Kazar Avatar Matthew Kazar
    December 8, 2021