Professional Television Voice Overs
Choosing the right tone and style for a TV voice over is a matter of identifying the objective of the commercial, its target audience and what that audience is most likely to respond to. Broadly speaking, there are three approaches a television commercial can take: informational, promotional and evocative.
TV Voice Over Styles
An informational approach is a form of soft sell, which doesn’t make explicit claims about the merits of a particular product or service, but instead uses calm, measured voice overs to explain its features and guide the audience to make their own (favorable) conclusions.
TV ads using a promotional approach will, generally speaking, use performing talent that specializes in a medium-sell or hard-sell approach. The medium sell requires a casual, accessible and energetic tone that isn’t overpowering, but still creates a strong impression. Hard sells tend to be very high energy, bombarding the viewer with substantial claims about the merits of the service or product being promoted.
Evocative TV voice overs are the least common form, but uniquely effective in their own right. This approach to advertising takes neither a directly informational nor a directly promotional approach, instead drawing implied parallels between positive images and the subject of the commercial. Vocal talent specializing in this style is well-versed in the art of creating sweeping, evocative tones.
Based near Los Angeles, California, ProVoiceUSA produces TV voice overs in addition to narration for radio and online video ads, corporate communications, telephone systems, software presentations and more.
Chris and his staff are fantastic! I have used this company several times in the past and they are very professional, lightening fast, and do such an excellent job. I... Read More
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Company was super responsive, and made the entire process very quick and easy. As a busy executive, I don't have time for a lot of fluff and delays. This company... Read More
Quick communication, beyond fast (received finished product in under an hour), and great prices for services.
Chris was Great! So fast and efficient, no games. Great price and a good voice. My On-Hold message sounds better than ever. Thanks Chris. I'm... Read More
Working with ProVoice was super easy. After sending an email to them, we had a two new phone messages created by them before the end of the day. These messages... Read More
Chris did a great job doing the voice over for our phone system a couple months ago. I recently reached out to have some edits made and I couldn't be... Read More
ProVoiceUSA is AMAZING!! I have used their services now 3 times over the last few years and every time they have exceeded expectation!
We had high-quality, professional on-hold messages created by ProVoiceUSA. A pleasure to deal with, fast, efficient and great value for money. Fantastic to work with. Thank you!
Chris Davies is as professional as they come. I needed voiceover work for our company, and Chris got me a reasonable quote within minutes. Then he delivered quality work in... Read More
I have been doing business with Pro Voice USA for over five years. I have consistently found Chris to provide high quality recordings and fast and prompt delivery of... Read More
Quick communication, quick delivery, great value, excellent finished product!
Chris was great to work with. We appreciate all the voice over and music work he did for our phone system on-hold messages.
I used ProVoiceUSA for my business. Great value and turn around time for a time sensitive professional project. I would recommend them to others. I was referred myself and... Read More
We needed a voice-over track recorded after 5pm on a Friday in the middle of the holiday season... and we needed it within an hour. And Chris delivered... Read More