Professional Television Voice Overs
Choosing the right tone and style for a TV voice over is a matter of identifying the objective of the commercial, its target audience and what that audience is most likely to respond to. Broadly speaking, there are three approaches a television commercial can take: informational, promotional and evocative.
TV Voice Over Styles
An informational approach is a form of soft sell, which doesn’t make explicit claims about the merits of a particular product or service, but instead uses calm, measured voice overs to explain its features and guide the audience to make their own (favorable) conclusions.
TV ads using a promotional approach will, generally speaking, use performing talent that specializes in a medium-sell or hard-sell approach. The medium sell requires a casual, accessible and energetic tone that isn’t overpowering, but still creates a strong impression. Hard sells tend to be very high energy, bombarding the viewer with substantial claims about the merits of the service or product being promoted.
Evocative TV voice overs are the least common form, but uniquely effective in their own right. This approach to advertising takes neither a directly informational nor a directly promotional approach, instead drawing implied parallels between positive images and the subject of the commercial. Vocal talent specializing in this style is well-versed in the art of creating sweeping, evocative tones.
Based near Los Angeles, California, ProVoiceUSA produces TV voice overs in addition to narration for radio and online video ads, corporate communications, telephone systems, software presentations and more.
Had a wonderful experience with ProVoice! Their turnaround was within hours of the same day! I am so happy with the results.
January 31, 2024
I was recommended ProVoice by a coworker a few years ago. I have been nothing but impressed with the level of professionalism and quality on every project I have worked... Read More
March 31, 2023
I've used ProVoiceUSA several times over the years for different projects and each time the finished project exceeded expectations. I highly recommend this company.
December 16, 2022
Chris was a pleasure to deal with. Professional and immediately responsive. The work sounded great and the turn around time was unbelievably fast. We had what we needed in just... Read More
November 23, 2022
What a pleasure is to work with Chris, so professional, quick turnaround and great communication. My recording sounds very professional and with great quality. Very happy with my product.
August 15, 2022
My friend, would you like a review the size of a Webster Dictionary or just a few words? LOL I couldn't be more happy to see my vision come to... Read More
July 23, 2022
Found them online and dropped them an email with the script. I had the Voice Over back in an hour with multiple takes. Fast service and very reasonable rates can't... Read More
July 6, 2022
Chris and his staff are fantastic! I have used this company several times in the past and they are very professional, lightening fast, and do such an excellent job. I... Read More
June 29, 2022