Professional Television Voice Overs

Professional TV Voice Over Header

Professional Television Voice Overs

Choosing the right tone and style for a TV voice over is a matter of identifying the objective of the commercial, its target audience and what that audience is most likely to respond to. Broadly speaking, there are three approaches a television commercial can take: informational, promotional and evocative.

TV Voice Over Styles

An informational approach is a form of soft sell, which doesn’t make explicit claims about the merits of a particular product or service, but instead uses calm, measured voice overs to explain its features and guide the audience to make their own (favorable) conclusions.

TV ads using a promotional approach will, generally speaking, use performing talent that specializes in a medium-sell or hard-sell approach. The medium sell requires a casual, accessible and energetic tone that isn’t overpowering, but still creates a strong impression. Hard sells tend to be very high energy, bombarding the viewer with substantial claims about the merits of the service or product being promoted.

Evocative TV voice overs are the least common form, but uniquely effective in their own right. This approach to advertising takes neither a directly informational nor a directly promotional approach, instead drawing implied parallels between positive images and the subject of the commercial. Vocal talent specializing in this style is well-versed in the art of creating sweeping, evocative tones.

Based near Los Angeles, California, ProVoiceUSA produces TV voice overs in addition to narration for radio and online video ads, corporate communications, telephone systems, software presentations and more.

“…A full-service studio, ProVoiceUSA has won a leading reputation for delivering a quality final product quickly and at a fair price..”
  • 5 star review  Chris and his staff are fantastic! I have used this company several times in the past and they are very professional, lightening fast, and do such an excellent job. I... Read More

    thumb Dr. Tammy Atkinson

    5 star review  I've been using ProVoice since 2013, and they never disappoint! Highly recommended.

    thumb Shahab Zargari

    5 star review  Company was super responsive, and made the entire process very quick and easy. As a busy executive, I don't have time for a lot of fluff and delays. This company... Read More

    thumb Kristen B
  • 5 star review  Quick communication, beyond fast (received finished product in under an hour), and great prices for services.

    thumb Ashley Hunt

    5 star review  Chris was Great! So fast and efficient, no games. Great price and a good voice. My On-Hold message sounds better than ever. Thanks Chris. I'm... Read More

    thumb Robert Forchetti

    5 star review  Working with ProVoice was super easy. After sending an email to them, we had a two new phone messages created by them before the end of the day. These messages... Read More

    thumb Matthew Kazar
  • 5 star review  Chris did a great job doing the voice over for our phone system a couple months ago. I recently reached out to have some edits made and I couldn't be... Read More

    thumb Renee Humes

    5 star review  ProVoiceUSA is AMAZING!! I have used their services now 3 times over the last few years and every time they have exceeded expectation!

    thumb Matthew Hoerr

    5 star review  We had high-quality, professional on-hold messages created by ProVoiceUSA. A pleasure to deal with, fast, efficient and great value for money. Fantastic to work with. Thank you!

    thumb Jared Gaff
  • 5 star review  Chris Davies is as professional as they come. I needed voiceover work for our company, and Chris got me a reasonable quote within minutes. Then he delivered quality work in... Read More

    thumb Steve Goble

    5 star review  I have been doing business with Pro Voice USA for over five years. I have consistently found Chris to provide high quality recordings and fast and prompt delivery of... Read More

    thumb Fred Alberts

    5 star review  Quick communication, quick delivery, great value, excellent finished product!

    thumb Matt Francis
  • 5 star review  Chris was great to work with. We appreciate all the voice over and music work he did for our phone system on-hold messages.

    thumb Tri-City Medical Center

    5 star review  I used ProVoiceUSA for my business. Great value and turn around time for a time sensitive professional project. I would recommend them to others. I was referred myself and... Read More

    thumb Angelise Francis

    5 star review  We needed a voice-over track recorded after 5pm on a Friday in the middle of the holiday season... and we needed it within an hour. And Chris delivered... Read More

    thumb Tami Tallent