Professional Television Voice Overs
Choosing the right tone and style for a TV voice over is a matter of identifying the objective of the commercial, its target audience and what that audience is most likely to respond to. Broadly speaking, there are three approaches a television commercial can take: informational, promotional and evocative.
TV Voice Over Styles
An informational approach is a form of soft sell, which doesn’t make explicit claims about the merits of a particular product or service, but instead uses calm, measured voice overs to explain its features and guide the audience to make their own (favorable) conclusions.
TV ads using a promotional approach will, generally speaking, use performing talent that specializes in a medium-sell or hard-sell approach. The medium sell requires a casual, accessible and energetic tone that isn’t overpowering, but still creates a strong impression. Hard sells tend to be very high energy, bombarding the viewer with substantial claims about the merits of the service or product being promoted.
Evocative TV voice overs are the least common form, but uniquely effective in their own right. This approach to advertising takes neither a directly informational nor a directly promotional approach, instead drawing implied parallels between positive images and the subject of the commercial. Vocal talent specializing in this style is well-versed in the art of creating sweeping, evocative tones.
Based near Los Angeles, California, ProVoiceUSA produces TV voice overs in addition to narration for radio and online video ads, corporate communications, telephone systems, software presentations and more.
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6/29/2022 I've been using ProVoice since 2013, and they never disappoint! Highly recommended. Shahab Zargari
6/13/2022 Company was super responsive, and made the entire process very quick and easy. As a busy executive, I don't have time for a lot of fluff and delays. This company... Read More Kristen B
6/08/2022 - Quick communication, beyond fast (received finished product in under an hour), and great prices for services. Ashley Hunt
4/19/2022 Chris was Great! So fast and efficient, no games. Great price and a good voice. My On-Hold message sounds better than ever. Thanks Chris. I'm... Read More Robert Forchetti
1/18/2022 Working with ProVoice was super easy. After sending an email to them, we had a two new phone messages created by them before the end of the day. These messages... Read More Matthew Kazar
12/08/2021 - Chris did a great job doing the voice over for our phone system a couple months ago. I recently reached out to have some edits made and I couldn't be... Read More Renee Humes
11/15/2021 ProVoiceUSA is AMAZING!! I have used their services now 3 times over the last few years and every time they have exceeded expectation! Matthew Hoerr
8/27/2021 We had high-quality, professional on-hold messages created by ProVoiceUSA. A pleasure to deal with, fast, efficient and great value for money. Fantastic to work with. Thank you! Jared Gaff
5/28/2021 - Chris Davies is as professional as they come. I needed voiceover work for our company, and Chris got me a reasonable quote within minutes. Then he delivered quality work in... Read More Steve Goble
5/04/2021 I have been doing business with Pro Voice USA for over five years. I have consistently found Chris to provide high quality recordings and fast and prompt delivery of... Read More Fred Alberts
4/30/2021 Quick communication, quick delivery, great value, excellent finished product! Matt Francis
4/28/2021 - Chris was great to work with. We appreciate all the voice over and music work he did for our phone system on-hold messages. Tri-City Medical Center
3/09/2021 I used ProVoiceUSA for my business. Great value and turn around time for a time sensitive professional project. I would recommend them to others. I was referred myself and... Read More Angelise Francis
1/22/2021 We needed a voice-over track recorded after 5pm on a Friday in the middle of the holiday season... and we needed it within an hour. And Chris delivered... Read More Tami Tallent
12/19/2020
