Choosing the right tone and style for a TV voice over is a matter of identifying the objective of the commercial, its target audience and what that audience is most likely to respond to. Broadly speaking, there are three approaches a television commercial can take: informational, promotional and evocative.
TV Voice Over Styles
An informational approach is a form of soft sell, which doesn’t make explicit claims about the merits of a particular product or service, but instead uses calm, measured voice overs to explain its features and guide the audience to make their own (favorable) conclusions.
TV ads using a promotional approach will, generally speaking, use performing talent that specializes in a medium-sell or hard-sell approach. The medium sell requires a casual, accessible and energetic tone that isn’t overpowering, but still creates a strong impression. Hard sells tend to be very high energy, bombarding the viewer with substantial claims about the merits of the service or product being promoted.
Evocative TV voice overs are the least common form, but uniquely effective in their own right. This approach to advertising takes neither a directly informational nor a directly promotional approach, instead drawing implied parallels between positive images and the subject of the commercial. Vocal talent specializing in this style is well-versed in the art of creating sweeping, evocative tones.
Based near Los Angeles, California, ProVoiceUSA produces TV voice overs in addition to narration for radio and online video ads, corporate communications, telephone systems, software presentations and more.
“…A full-service studio, ProVoiceUSA has won a leading reputation for delivering a quality final product quickly and at a fair price..”
Chris was great! I inquired, paid, and had my recording all same day! Appreciate the quality, it's perfect!
Alison Beck October 19, 2024
Wow! ProVoice exceeded all my expectations. The voiceovers are spot-on, capturing the perfect attitude, intonation, and energy. Their professionalism shines through every aspect of the production. I've experimented with AI... Read More voice generation, and let me tell you - there's no comparison. ProVoice delivers a level of quality and authenticity that AI simply can't match. What really impressed me was their music selection. Their expertise in choosing the perfect soundtrack elevated the entire ad, creating a powerful overall impact. But here's the kicker: they delivered all this quickly and at a price that was way below what I expected to pay. The value for money is outstanding. If you're on the fence about voice talent, look no further. ProVoice is the real deal. Their combination of skill, experience, attention to detail, and cost-effectiveness will take your project to the next level. Trust me, you won't regret choosing ProVoice for your audio needs.
Lou Faustini August 19, 2024
We've been a customer of ProVoice for a few years now and always impressed with the quality, speed, and pricing. The ease of the process is better than any I've... Read More seen within the industry! Chris and team have really proven themselves and earned our business for many years to come. Couldn't find better!
Cody Meier August 19, 2024
I couldn't be happier with ProVoice's quick and easy process! We received a finished product in under two hours! Affordable and professional.
Cheryl G June 20, 2024
Great service and super-fast turnaround. Will definitely use again.
Desmon Dwight June 4, 2024
Always amazed at how Chris works and the quality of what he delivers. I've used his services for several years now and every.single.time he's ultra-responsive, communicates well and provides me... Read More with exactly what I'm looking for. Oh, and at a reasonable price.
Andy H May 21, 2024
Spot was perfect!
Gabe Johnson February 2, 2024
Had a wonderful experience with ProVoice! Their turnaround was within hours of the same day! I am so happy with the results.
Katie Deveney January 31, 2024
Great company! Chris was easy to work with and extremely professional. Turnaround times were incredibly fast. Will definitely be using them again in the future!
Ryan Seigh August 7, 2023
Very quick and affordable! Certainly worth investing!
stowaway storage April 27, 2023
I was recommended ProVoice by a coworker a few years ago. I have been nothing but impressed with the level of professionalism and quality on every project I have worked... Read More with them since then. They have helped me hit deadlines that other companies couldn't and given me options even with the tight timelines. They have added quality to my informational videos that my customers have commented on multiple times. I will be using them again.
Tony VanDenEinde March 31, 2023
What a wonderful professional service! I love our provoice recording! Thank you guys so much, its even better than imagined! 🤩
Lasertouch MD March 19, 2023
Reasonable rates, lightning fast turnaround and word perfect delivery. Thank you! Would use again.
Laura Berendts March 19, 2023
Prompt and Professional!
Niki Dalton March 19, 2023
Very reasonable price, very fast production, excellent quality. Able to make adjustments without difficulty. Would recommend.