Professional Television Voice Overs
Choosing the right tone and style for a TV voice over is a matter of identifying the objective of the commercial, its target audience and what that audience is most likely to respond to. Broadly speaking, there are three approaches a television commercial can take: informational, promotional and evocative.
TV Voice Over Styles
An informational approach is a form of soft sell, which doesn’t make explicit claims about the merits of a particular product or service, but instead uses calm, measured voice overs to explain its features and guide the audience to make their own (favorable) conclusions.
TV ads using a promotional approach will, generally speaking, use performing talent that specializes in a medium-sell or hard-sell approach. The medium sell requires a casual, accessible and energetic tone that isn’t overpowering, but still creates a strong impression. Hard sells tend to be very high energy, bombarding the viewer with substantial claims about the merits of the service or product being promoted.
Evocative TV voice overs are the least common form, but uniquely effective in their own right. This approach to advertising takes neither a directly informational nor a directly promotional approach, instead drawing implied parallels between positive images and the subject of the commercial. Vocal talent specializing in this style is well-versed in the art of creating sweeping, evocative tones.
Based near Los Angeles, California, ProVoiceUSA produces TV voice overs in addition to narration for radio and online video ads, corporate communications, telephone systems, software presentations and more.
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I've used ProVoiceUSA several times over the years for different projects and each time the finished project exceeded expectations. I highly recommend this company.
Bryon Roth
December 16, 2022Chris was a pleasure to deal with. Professional and immediately responsive. The work sounded great and the turn around time was unbelievably fast. We had what we needed in just... Read More
Bill Greenberg
November 23, 2022What a wonderful professional service! I love our provoice recording! Thank you guys so much, its even better than imagined! 🤩
Laser Touch MD
August 26, 2022 -
What a pleasure is to work with Chris, so professional, quick turnaround and great communication. My recording sounds very professional and with great quality. Very happy with my product.
Henry Hoffman
August 15, 2022My friend, would you like a review the size of a Webster Dictionary or just a few words? LOL I couldn't be more happy to see my vision come to... Read More
Bishop James Moore
July 23, 2022One of the best money we spent to quickly improve our customer experience. The fast service made it one of the best buying experiences we have had.
Skylar Schone
July 20, 2022 -
Found them online and dropped them an email with the script. I had the Voice Over back in an hour with multiple takes. Fast service and very reasonable rates can't... Read More
Rex Summerfield
July 6, 2022Chris and his staff are fantastic! I have used this company several times in the past and they are very professional, lightening fast, and do such an excellent job. I... Read More
Dr. Tammy Atkinson
June 29, 2022I've been using ProVoice since 2013, and they never disappoint! Highly recommended.
Shahab Zargari
June 13, 2022 -
Company was super responsive, and made the entire process very quick and easy. As a busy executive, I don't have time for a lot of fluff and delays. This company... Read More
Kristen B
June 8, 2022Quick communication, beyond fast (received finished product in under an hour), and great prices for services.
Ashley Hunt
April 19, 2022Chris was Great! So fast and efficient, no games. Great price and a good voice. My On-Hold message sounds better than ever. Thanks Chris. I'm... Read More
Robert Forchetti
January 18, 2022 -
Working with ProVoice was super easy. After sending an email to them, we had a two new phone messages created by them before the end of the day. These messages... Read More
Matthew Kazar
December 8, 2021Chris did a great job doing the voice over for our phone system a couple months ago. I recently reached out to have some edits made and I couldn't be... Read More
Renee Humes
November 15, 2021ProVoiceUSA is AMAZING!! I have used their services now 3 times over the last few years and every time they have exceeded expectation!
Matthew Hoerr
August 27, 2021