Professional Television Voice Overs

Professional TV Voice Over Header

Professional Television Voice Overs

Choosing the right tone and style for a TV voice over is a matter of identifying the objective of the commercial, its target audience and what that audience is most likely to respond to. Broadly speaking, there are three approaches a television commercial can take: informational, promotional and evocative.

TV Voice Over Styles

An informational approach is a form of soft sell, which doesn’t make explicit claims about the merits of a particular product or service, but instead uses calm, measured voice overs to explain its features and guide the audience to make their own (favorable) conclusions.

TV ads using a promotional approach will, generally speaking, use performing talent that specializes in a medium-sell or hard-sell approach. The medium sell requires a casual, accessible and energetic tone that isn’t overpowering, but still creates a strong impression. Hard sells tend to be very high energy, bombarding the viewer with substantial claims about the merits of the service or product being promoted.

Evocative TV voice overs are the least common form, but uniquely effective in their own right. This approach to advertising takes neither a directly informational nor a directly promotional approach, instead drawing implied parallels between positive images and the subject of the commercial. Vocal talent specializing in this style is well-versed in the art of creating sweeping, evocative tones.

Based near Los Angeles, California, ProVoiceUSA produces TV voice overs in addition to narration for radio and online video ads, corporate communications, telephone systems, software presentations and more.

“…A full-service studio, ProVoiceUSA has won a leading reputation for delivering a quality final product quickly and at a fair price..”
  • I've used ProVoiceUSA several times over the years for different projects and each time the finished project exceeded expectations. I highly recommend this company.

    thumb Bryon Roth
    December 16, 2022

    Chris was a pleasure to deal with. Professional and immediately responsive. The work sounded great and the turn around time was unbelievably fast. We had what we needed in just... Read More

    thumb Bill Greenberg
    November 23, 2022

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    thumb Laser Touch MD
    August 26, 2022
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    August 15, 2022

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    July 23, 2022

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    thumb Skylar Schone
    July 20, 2022
  • Found them online and dropped them an email with the script. I had the Voice Over back in an hour with multiple takes. Fast service and very reasonable rates can't... Read More

    thumb Rex Summerfield
    July 6, 2022

    Chris and his staff are fantastic! I have used this company several times in the past and they are very professional, lightening fast, and do such an excellent job. I... Read More

    thumb Dr. Tammy Atkinson
    June 29, 2022

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    thumb Shahab Zargari
    June 13, 2022
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    thumb Kristen B
    June 8, 2022

    Quick communication, beyond fast (received finished product in under an hour), and great prices for services.

    thumb Ashley Hunt
    April 19, 2022

    Chris was Great! So fast and efficient, no games. Great price and a good voice. My On-Hold message sounds better than ever. Thanks Chris. I'm... Read More

    thumb Robert Forchetti
    January 18, 2022
  • Working with ProVoice was super easy. After sending an email to them, we had a two new phone messages created by them before the end of the day. These messages... Read More

    thumb Matthew Kazar
    December 8, 2021

    Chris did a great job doing the voice over for our phone system a couple months ago. I recently reached out to have some edits made and I couldn't be... Read More

    thumb Renee Humes
    November 15, 2021

    ProVoiceUSA is AMAZING!! I have used their services now 3 times over the last few years and every time they have exceeded expectation!

    thumb Matthew Hoerr
    August 27, 2021