If you’re planning to commission a voice over video for your company, there are a lot of different things to consider before going to production. Some of the most important elements include:
The Purpose. A voice over video can be an extremely effective sales tool in a lot of cases, but there are times that a voice over video is more a waste of money than it is a boost for business. Consider the purpose of the video before production. If the purpose is to educate customers or to advertise a sale or promotion, it may well be worth the money.
The Script. Once you’ve decided to create a voice over video, it’s time to come up with a script. The script shouldn’t be a lot of information that viewers can’t easily digest. It should be interesting and engaging. If you’re having a hard time coming up with a compelling script, a great formula to follow is to present a problem your clients face, show them that you have the answer to that problem, and give them a call to action.
The Talent. When you’ve got the script written and ready, it’s time to search out talent. Be sure that you find professional talent that can provide you with a portfolio of their work. They should have access to high-quality equipment so that they can provide you with high-quality productions. Consider too, though, that although you may’ve found talent that you like, they may not fit with the overall message and purpose of your video and you should find the talent that is the best fit.
The Cost. A large agency may be able to provide you with the talent that you’re looking for, but keeping them on retainer, or even paying them for just one project could cost you more than the project is worth. At ProVoiceUSA, our rates have been the same for over 13 years. We believe that you can have quality work for an affordable price. Our rates include fully edited and polished files, ready for production and our rates aren’t based on the market size or for how long the video airs. We simply charge for the work we do.